Image: Sophie Gragg

Canadian born, Los Angeles based singer-songwriter BXB LOVE - real name Natasha Pheko - today releases her new single ‘Losers’. The third single from the artist who previously performed under the name Phé, the track is a delicious anthem to taking ownership of your failings: ‘I’m always missing the bus / I guess I never leave early enough…We’re all fucking losers / But we’re cool with it / We don’t give a shit /So let’s not get sentimental kid” she sings. Set to an insistent beat with a soundscape that touches on electro, pop, R&B and soul, ‘Losers’ sweeps you up in its gorgeous melodies and Love’s warm and relatable vocals and has you quickly hitting replay.

“’Losers’ is my claim that we are all really just losers trying to fit in,” LOVE says. “I believe, if we really committed to being who we are, and loving that unconditionally, we might all feel a little more free and a little less anxious about the potential perception of us that others may have.” Created with Jaime Estalella and Michele Canova, just before COVID-19 hit and changed life as we know, ‘Losers’ created almost freestyle, with no focus on trends or genre. “There was no goal or destination in mind, only a shared commitment to be in the present, in the process and following the joy, the excitement, and the inspiration,” LOVE says.

BXB LOVE is an artist who excites and challenges with every new release. With no expected sound boxing her in, she explores all different sounds and genres creating beautiful, meaningful music in the process. Her first single ‘matrix’, released in April this year, is a gentle guitar based acoustic track, while May’s ‘Ignorance Song’ is a rock-punk infused pop track with a message of self-discovery and self-empowerment. A young artist well worth keeping your eye on, we are so excited to see what BXB LOVE releases next.

BXB Love is out now. You can download on iTunes and stream on Apple Music and Spotify.

To keep up with all things BXB LOVE you can follow her on Instagram, TikTok and Twitter.