Madison Beer releases new single '15 Minutes'
Image: Christina Bryson
Published: 22 July 2024
Global superstar Madison Beer has released her latest single ‘15 Minutes’. It follows on from her heady dance track ‘Make You Mine’ which became her first song to hit number 1 on the Billboard Dance Airplay charts.
Written by Beer with her long time collaborator Leroy Clampitt alongside Lucy Healy and Pete Rycroft, and produced by Beer, Clampitt and Lostboy, ‘15 Minutes’ continues with the experimental, dance vibes of ‘Make You Mine’ with a hazy, cinematic, dreamlike soundscape that breaks out into dance beats the deeper you go into the song.
Lyrically it is a story of being in a romantic relationship that almost hypnotically compels you to behave in ways you never normally would: ‘I couldn't stop myself / I couldn't help myself / This isn't like me, can't you tell?…Take me in your embrace / It feels so right, but ain't it strange?’
Beer has also released a music video for ‘15 Minutes’. Directed by Beer and Aerin Moreno, it features Beer entering, and finally escaping, a ramshackle escape room in the middle of the desert.
2024 has been an important year for Beer. Alongside her chart topping ride with ‘Make You Mine’, she earned her first ever Grammy nomination for her 2023 album Silence Between Songs, in the Best Immersive Album category. Launching her 52-date Spinnin’ Tour in April, she sold out legendary venues such as Radio City Music Hall and Greek Theatre.
Backing up the release of ‘15 Minutes’, next month Beer will arrive in Asia and Australia on her The Encore tour, including performances at Japan’s Summer Sonic Festival in Tokyo and Osaka, plus shows in Sydney, Brisbane and Melbourne.
Since becoming a viral star as a teenager a decade ago, Beer has grown into one of music’s most accomplished and important artists. An expert at creating atmospheric, immersive, mesmerising pop coupled with personal stories, she is a truly special performer. Last year’s Silence Between Songs was one of the greatest albums of 2023, and two singles into her next musical chapter indications are her next project is going to be just as powerful.
Read our six page interview with Madison Beer in issue 15 of Women In Pop magazine.
‘15 Minutes’ is out now via Sony Music. You can buy and download here.
To keep up with all things Madison Beer you can follow her on Instagram, Facebook, TikTok and Twitter.
17 August: Tokyo Summer Sonic Festival – Tokyo, Japan
18 August: Osaka Summer Sonic Festival – Osaka, Japan
22 August: Expo Hall 7 - Singapore
24 August: Indonesia LALALA Festival – Jakarta, Indonesia
28 August: Fortitude Music Hall – Brisbane, Australia
30 August: Hordern Pavilion – Sydney, Australia
2 September: Margaret Court Arena – Melbourne Australia
